Future, a digital personal training start-up with over 220 employees, needed to hone management skills to enhance client experience and drive key business metrics. While the team leads and trainers excelled at motivating clients, the business wanted to focus on improving client retention and sign-up conversion rates.
This led Elyse Wolin, People Operations Lead, to search for a program that would empower the Future team. Previous attempts to address these skill gaps had been costly and ineffective, prompting the need for a more efficient and impactful solution.
Elyse and the Future leadership team sought out Elevate Leadership’s customized training program to enhance the skills of their team leads and individual coaches, aiming to boost overall business performance. Clear frameworks and a common language for feedback were essential requirements for the program.
”Squad Leads were promoted because they were incredible Future coaches. However, they tended to be first-time managers and were never taught the skills to deliver effective feedback and have tough conversations, which impacted business metrics.”
Using Elevate frameworks and videos, Future crafted a tailored program for ongoing development and effectiveness. Designing a 15-week accelerated training program to meet the team’s specific needs allowed them to build skills in the right areas at the right time.
”The trainings that I built out for these hour-long workshops were all based on the facilitator guides and the discussion guides, and they were meant to be incredibly interactive and less of me talking and much more of the managers talking.”
Elyse began by surveying managers to identify areas for improvement, using the data to create a customized curriculum. The program featured weekly workshops, pre-workshop videos, and role-play homework, focusing on practical management skills such as accountability, communication, team trust, and performance management.
The bite-sized videos and interactive workshops enabled the immediate application of concepts.
To maintain momentum and reinforce training, the Future squad plans to conduct biweekly peer-led sessions where team leads teach each other leadership skills.
“After the 15 weeks, we just found so much success in it and that the managers were getting so much benefit out of it. We decided to keep it going, so now we're continuing to do it, but we're doing it on a bi-weekly cadence instead.“
Elyse Wolin,
People Operations Lead
Boost in team trust
Increase in communication skills
Client retention improvement
Improved performance management
Future's leadership development program took off with the support of Elevate resources and Elyse’s impactful program design. By leveraging Elevate's frameworks and videos, the Future team created a highly customized and effective training curriculum that team members could replicate. This approach led to a 20% improvement in accountability and a 25% increase in communication skills among participants.
“Squad lead confidence increased in nearly every management topic area, and overall business metrics improved tremendously.“
“The program really helped me understand the importance of accountability,“ said one Future manager. “I now feel more equipped to handle team challenges effectively.“
The incorporation of weekly workshops, role-play homework, and peer-led sessions enhanced the practical application, resulting in a 30% boost in team trust and a 35% improvement in performance management. "The role-playing exercises were a game-changer," noted another participant. "They provided a safe space to practice and refine our management skills."
“I feel much more confident leading my team now,“ shared a team lead. “The peer-led sessions were particularly beneficial for learning from others' experiences.“
These enhancements fostered a culture of continuous learning and peer support, ultimately driving better team performance and organizational success. Business metrics also showed positive changes, with client retention improving by 6% and sign-up conversion rates increasing by an average of 9%.
We are on a mission to help leaders be the kind of manager they would want to work for. Speak with a leadership development expert to learn how Elevate can level up your team’s leadership skills: